From AI to retail media, and self operating stores let’s take a look at some of the retail trends we think will shape the future of retail.
There’s a fine line between success and failure when it comes to marketing campaigns, and while most campaigns at least achieve some degree of success, Failed marketing campaigns are not as uncommon as you might think.
Driving the Revolution in Marketing Leadership: How to consolidate productivity, effectiveness, and efficiency as part of your Business Excellence efforts
Today, the degree of adaptability is the most critical competitive parameter for companies. And this is not limited to large corporations.
As digital marketing has evolved, many CMOs have incorporated new skills and competencies into their organisational structure. It has become clear that insourcing marketing production is logical - it puts you closer to first-party data and internal stakeholders. Thinking like an agency could benefit CMOs and marketers. Here is why...
Almost three years ago, retailers around the world had to re-evaluate their strategy because of Corona. Now it is happening all over again. Driven by a new virus, inflation and declining consumer confidence.
Retailers know how important innovation is, here’s how to use organisational effectiveness to keep it progressing while still achieving daily operational success.
Just like any technology, your digital asset management system should have regular checks and reviews of its performance. If you haven't done it in the past twelve months (or ever!), how about we take a look?
Cutting retail jobs may be an effective solution for reducing costs, but our retail expert shares why there's still some room for kindness.
Across agencies, we see some current themes emerge, that in turn, are starting to shape environments ensuring they are in a ready state to respond and manage new challenges.
In a highly competitive and complex digital environment, businesses must operate faster to remain competitive and relevant. Business Process Automation frees up resources and optimises processes without increasing your headcount. Is it time to rethink how work gets done?
Optimise your workflow - what is it, and how do you do it? Workflow optimisation is the improvement of an existing workflow like launching a collection, producing next month’s campaign, hiring a new employee, or…
Marketing automation is the talk of the town – the buzzword that seems to be on every marketer's lips. But how much do you know about the subject when push comes to shove?
“I am so fed up with passing around spreadsheets,” was the reply from one of our customers. That was before they embarked on the digital transformation of Encodify’s Supplier Portal.
Check out our plans to find out which is right for you, and how you can customize it to perfection.
Book a free demo and we'll show you how the Encodify platform will help connect your marketing efforts.
.png)
.webp)
