If you ask category managers what causes them the most stress in the consumer product supply chain, there’s a pretty good chance they’ll tell you “promotion management”.
Almost three years ago, retailers around the world had to re-evaluate their strategy because of Corona. Now it is happening all over again. Driven by a new virus, inflation and declining consumer confidence.
Retailers know how important innovation is, here’s how to use organisational effectiveness to keep it progressing while still achieving daily operational success.
The current volatile environment has become a new retail reality with rising private label demand, complex supply chain disruptions and inflation taking hold.
Just like any technology, your digital asset management system should have regular checks and reviews of its performance. If you haven't done it in the past twelve months (or ever!), how about we take a look?
Successful campaign management is what everyone wants. Achieving success is easiest when you have complete oversight. Thankfully, there are standardised common formats technology service providers use to visualise activities for their users.
Cutting retail jobs may be an effective solution for reducing costs, but our retail expert shares why there's still some room for kindness.
No matter how fast technology moves, here are the foundations you need to ensure that your retail systems and processes are set up to last.
Europe is coming out of the pandemic. The past 18 months saw many retailers evolve, some struggle and others fold. DIY and grocery retailers did particularly well out of the pandemic.
Marketing never stops - even due to economic uncertainty, you still have to get your messages out and your products sold. Even though you are working remotely.
We provides answers to our most commonly asked questions.
Once you have the full picture, it gets fairly easy to improve the marketing workflow process, thereby shortening time to market – which in return creates greater value at a lower cost.
Here's everything you need to know about what it is and how it can help you.
Check out our plans to find out which is right for you, and how you can customize it to perfection.
Book a free demo and we'll show you how the Encodify platform will help connect your marketing efforts.
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