.png)
How the Encodify Platform enabled Jellyfish to transform from a print production agency to a global creative technology company and stand apart from their competitors and reduced their production costs by 30%.
These days brands are expected to produce more content at a faster pace than ever before. Campaigns, promotion assets, and brand continuity can quickly become fragmented and siloed as a result of high speed production spread across global marketing teams. Jellyfish combines creative agency discipline with world-class production values to create culturally-immersed, integrated work that’s channel-agnostic. From film to press, social to outdoor, and design to photography, they create and adapt contemporary content at scale, delivering each piece with impact through an innovative technology platform. And a vital part of that transformation has been secured through partnerships, where Encodify has been a key partner within Jellyfish's tech stack.
"We see Encodify as a key partner within our tech stack. We have used it to integrate with our own technology and with other tech partners. Encodify really understands that they need to be a flexible tech partner and support integration with other best in breed technology. This balance between proprietary and best in breed tech gives us the flexibility our clients need in today’s challenging tech landscape. We have found that when our clients utilize our tech stack, including Encodify, they typically become a long term client." —Ben Terry, CTO at Splash Worldwide
In 2014, Splash (which has since become a part of Jellyfish) was invited to pitch for Norwegian Air.
The objective was to create a more efficient creative process than the current, which had creative production spread across eight different creative agencies.
The Norwegian client was frustrated by the expensive process of creating new campaigns, and the inefficiency of those not being communicated correctly to their in-market teams. This lack of process lead to a lack of visibility across their international advertising efforts and an increased workload for their local marketing teams who were spending time duplicating content already made for other locales.
Splash presented a customized solution based on the Encodify platorm, and what started as a pitch suddenly transformed into a workshop. According to Ben Terry, CTO at Splash Worldwide "The solution we showcased was exactly what they needed, and they couldn’t believe how quickly implementation took place."
Splash worked with the central marketing team at Norwegian Air to understand their existing processes, requirements, and technology infrastructures. They then built, tested, and rolled out phase one of the final solution over six weeks, training 20 marketeers across 10 countries in just four days.
"Our talents lie in enabling the deployment of beautiful, fit-for-platform, global creative communications. Encodify provides the backbone for us to do this seamlessly,"—Beth Axworthy, Global Business Development & Marketing Manager at Splash Worldwide
The Encodify platform creates a foundation for the business, enabling rationalization and optimization of workflows so that teams around the world can maintain visibility across the lifecycle of a project from origination and concept all the way through sign-off and delivery.
The Encodify platform lets Jellyfish stand apart from their competitors, and deliver flexible technology solutions that meet their client’s needs. The platform helps them:
After The implementation of the Encodify platform, the Jellyfish workflows have improved considerably, and the results are rather telling.
Jellyfish is a global creative technology company that unleashes creativity for everyone, everywhere. It’s hard to imagine that Splash started as a print production agency. Encodify has been a tech partner of Jellyfish for 15 years. What was once a print production agency in London is now a global creative family spanning Europe, America, and Asia working with brands including Google, Sonos, PVH, Seagate, and Norwegian Air.
