.png)
How the Encodify platform helped JYSK achieve greater value for their marketing money, fewer mistakes and higher quality.
A clear overview is crucial for JYSK when they need to communicate their weekly offers through multiple channels to stores in 52 countries worldwide.
With JYSK’s growing expansion into new markets the need for a more structured approach to catalogue production started to become apparent, both in terms of products, but also whenit comes to content localization and translation. And in 2004, the demand became so significant that JYSK needed a plan to optimize the process for their weekly catalogue. Essentially, JYSK wanted a shared tool where everyone had access to the same information.
They wanted a system that would help them:
JYSK chose Encodify to help them achieve a consistent and structured approach to catalogue production across multiple markets. The solution has helped JYSK streamline quality assurance and reduced errors as well as decreased their production time. Since the implementation the need to market across multiple channels has grown significantly and Encodify has continuously provided possibilities to expand the platform across channels and departments. And today Encodify supports more than 2,500 JYSK stores in over 25 countries.
With the support of Encodify, Jens-Henrik Jensby, who is Director of Integration and Digital Development at JYSK, has been streamlining processes and improved everyday efficiency for the marketing teams. This has been done by making everything available in one platform, which gives a much clearer overview of processes across all locations.
According to Jens-Henrik, the interaction between Encodify and JYSK is essential when optimizing their business processes. "Working with Encodify and adapting the solution to our business processes and finding a reasonable compromise has meant that we have continuously been able to improve our performance. We make fewer mistakes and because of that we spend less time and money."
Among the many features JYSK has already implemented, Encodify’s online proofing tool has been one of the most influential. And JYSK’s marketing departments can find everything in one system, which ensures that texts are reused, and corrections are made only once. Hungarian, Ukrainian and Danish marketing employees log in to the same system and always have the correct texts, logos and prices. This way, employees are more efficient and make fewer mistakes than before when translations, corrections and illustrations were sent back and forth via mail.
This ensures:
"The solution is strongly integrated with our system landscape. The integration is strong because data is available where it should be. We have significantly reduced data maintenance."—Jens-Henrik Jensby, Director, Integration and Digital Development at JYSK.
On top of this, integration was a big part of the JYSK process, as JYSK bases the choice of items that go into catalogues and leaflets based on insights from their SAP system. They select items and locations, and determine prices in SAP before the campaign is transferred to Encodify, where the individual items for the catalogues are processed and consolidated into several marketing objects. It’s essential for JYSK that they can follow the concepts themselves because this allows them to optimize their communication to both internal and external partners, and it also allows them to digitize the processes further.
Thanks to the integration, JYSK has built a practical approach that provides all the necessary information when they need it and where it fits into the process.
The Encodify retail solution has proved flexible in its design and allows modules to be connected and disconnected on an ongoing basis which enables JYSK to unify their processes across countries and even external agencies.
In March 2019, JYSK announced that Dänisches Bettenlager (DBL) and JYSK Nordic was going to merge under the JYSK brand. After the merger, JYSK extended its contract with Encodify to include both JYSK Nordic and DBL. According to Jens, JYSK has a clear expectation that they can reduce the production time at DBL as well.
"We have proof of concept that our process in Encodify works and that it’s a solution that has helped us to streamline our workflows around newspapers. Since DBL has been considering a new system, it’s obvious for us to say that we have a system that works. If the latest period of changing an offer in our leaflet can go from 4 to 3 weeks, there is a lot of profit for us"—Jens-Henrik Jensby, Director, Integration and Digital Development at JYSK.
JYSK is an international retail chain that opened its first department store in Denmark in 1979 with the dream of selling everything for your home. JYSK’s ambition was to show that you can always do things better and grow even more significant. JYSK has approximately 8,000 products on their shelves, representing anything from pillows to garden furniture, towels or shelf supports. Not all countries offer the exact sizes or colours, so you must tread a delicate balance when several offers make their way to the consumer.
