How AI can help retail teams reduce friction and eliminate risk

With Encodify retail teams can use AI to generate product descriptions, get full summaries of comments and actions that’s happened during approval rounds, or even set up automated governance and branding checks to avoid embarrassing (and expensive) mistakes.
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Greenwashing was  detected in the following assets, click the thumbnails below for further details.

Immediate actions required to ensure compliance and substantiate environmental claims:

Remove unsubstantiated environmental claim 'sustainable packaging' from the product description
Provide Type I ecolabels in the 'Documents' module to substantiate claims, or rephrase the language to focus solely on factual attributes without implying broader environmental benefits.

Immediate actions required to ensure compliance and substantiate environmental claims:

The generic environmental symbol on the product tag should be removed or replaced with an official certification mark if applicable.
Remove unsubstantiated environmental claims such as 'sustainable' and 'organic' from the product description.

Immediate actions required to ensure compliance and substantiate environmental claims:

Remove unsubstantiated environmental claims such as 'eco material' from the product description.
Remove unsubstantiated environmental claims such as 'sustainable' and 'organic' from the product description.

Immediate actions required to ensure compliance and substantiate environmental claims:

Remove unsubstantiated environmental claims such as 'recycled plastic' from the product description.
Provide ecolabels related to plastic recycling schemes.
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The following assets aren't consistent with brand guidelines, click the thumbnail below for further details.

The following actions are needed to make asset match with brand guidelines:

Asset  is  created with HEX colors, which may result in brand incosistencies on some formats.
Asset is using colors outside the palettes specifiec in 'Brand Guidelines' section '6.9'

The following actions are needed to make asset match with brand guidelines:

The asset does not follow the Chicago Manual of Style
The use of semicolons makes the writing more formal which might break with the 'playful' brand voice
The asser appears to be written with US spelling. UK spelling is specified for all written assets.

The following actions are needed to make asset match with brand guidelines:

Aspect ratio or video is not consistent with formats specified in 'Brand Guidelines' section '10.5'
Video size exceeds limits for digital distribution on most platforms.

The following actions are needed to make asset match with brand guidelines:

The asset appears to use colors outside of the primary palette
The chose aspect ratio does not fit with the guidelines specified.

The following actions are needed to make asset match with brand guidelines:

Aspect ratio or video is not consistent with formats specified in 'Brand Guidelines' section '10.5'
The chose aspect ratio does not fit with the guidelines specified.

The following actions are needed to make asset match with brand guidelines:

The use of semicolons makes the writing more formal which might break with the 'playful' brand voice
The chosen font is not consistent with the one speicified in  'Brand Guidelines Section 2.3'
U
Create review summary for 'March Catalogue'
Summary
Julian Thorne approved Pages 1 and 2. Clara Sterling requested retouching. Feedback includes adjusting padding around a logo, modifying the text in the "Table of Contents", and repositioning a paragraph for better layuout. Page 2 has one empty comment and unresolved questions about pricing.
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Page 1
  • Julian Thorne Approved Page
  • Clara Sterling requested retouching
  • Guest User 6 inquired about pricing
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Page 2
  • Julian Thorne Approved Page
  • Guest User 6 inquired about pricing
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AI Writing Assistant
Description
Canola oil is a  kitchen staple with a light texture and neutral flavor. Ideal for frying, baking, and sautéing, it enhances dishes without overpowering them. Low in saturated fat and containing omega-3 fatty acids, it supports healthier cooking while delivering reliable, consistent results across a wide range of recipes.
Description
Canola oil is a versatile culinary ingredient valued for its neutral flavor and functional properties. Suitable for frying, baking, and sautéing, it preserves the natural taste of foods. With low saturated fat content and omega-3 fatty acids, it supports health-conscious cooking while ensuring consistent performance in diverse culinary applications.
Description [Danish]
Rapsolie er en alsidig kulinarisk ingrediens, værdsat for sin neutrale smag og funktionelle egenskaber. Den er velegnet til stegning, bagning og sautering og bevarer fødevarers naturlige smag. Med lavt indhold af mættet fedt og omega-3-fedtsyrer understøtter den sundhedsbevidst madlavning og sikrer ensartede resultater i forskellige kulinariske anvendelser.
USE CASES

AI is changing the face of retail

We're introducing a range of AI functionalities to the Enodify platform to help with everything from  brand consistency to governance by implementing automated quality control asset checks against brand guidelines, relevant regulations or both. On top of that a number of existing Encodify modules have been equipped with AI powered quality of life features, like 'AI Summary Assistant' which provides a quick overview of review history for and asset, and 'Writing Assistant' which can help improve copy, translate to another language or even write product descriptions from scratch.
CREATIVE & BRANDING

Ensure on-brand creative assets across formats and channels

With the 'Multimodal Data Assessment Automation Rule' the platform can automatically assess assets for brand inconsistencies. The system can assign a confidence score to assets along with a text answer flagging any potentialinconsistencies along with suggestions on how to correct them.

Get 100% brand consitency with multiple creators.
Flag outdated assets as brand guidelines change.
Combine with other automation rules.
GOVERNANCE

Avoid greenwashing with AI-powered governance assesment

The 'Multimodal Data Assessment Automation Rule' can be used to help comply with greenwashing regulations by automatically assessing assets such as product descriptions or labels against local or global regulations. The system adds a confidence score and a text answer to assets, flagging any potential issues along with suggestions on how to correct them.

Avoid accidental compliance breaches.
Easily document compliance.
Tailor governance checks to your specific niche.
Combine with other automation rules.
PRODUCT INFORMATION

Enrich product information based related assets

The 'Multimodal Data Extraction Automation Rule'* can  take data from an uploaded source, like a product image, and add the extracted information to predefined fields within Encodify.
This lets users generate or enrich everything from product descriptions to meta titles.

No more empty product descriptions
No more incorrect metadata
Can be combined with other automation rules.
*The data extraction rule for Encodify is still in testing with a planned release of Summer 2026.
TECHNICAL INFORMATION

How AI is integrated with your current solution

Adding AI functionalities to your current Encodify setup helps you further automate workflow management, coordinate campaign approvals, and analyze assets and data at scale, to help reduce bottlenecks and improves accuracy, which lets your marketing teams work more efficiently, and ensure that every piece of content is aligned with brand guidelines, compliant, and optimized for performance.

Instructing the AI

When adding a new Multimodal AI Assessment Rule, the admin user specifies a prompt that helps guide the assessment and provides the AI with the context needed to make sure you get a functionality that works in the specific use case you need it to work in.

Rule configuration and triggers

AI modules added to Encodify, such a the Multimodal AI Assessment is set up with specific rules and triggers to make sure that token usage doesn't run amok. This includes IF conditions that need to be met for a rule to trigger as well as an 'Active Toggle' which lets admin users or citizen developers switch AI Assessment rules on and off,

Encodify AI is powered by Gemini

AI functionalities for Encodify is handled through Gemini, and billing/usage schemes are part of the contract.

Controlling access

Advanced AI functionality within Encodify can be restricted by user permissions, and features such as the 'AI Review Summary' and 'Writing Assistant' is available to everyone who has access to modules with those functions.. Additionally the review summary takes user permissions into a account when displaying information to a specific user, making sure the AI fucntionality doesn't give users access to information they shouldn't have access to.

About Encodify
We help retail teams work
harder better faster stronger
Heard enough?

Let's talk about your AI needs

Compliance? Branding? Product information enrichment? We provide more than an out of the box AI tool. We'll help you set up your new AI modules to fill the specific use cases you have, making sure that everything from governance to brand checks and work efficiency tools covers your needs.
Contact us  

Frequently asked questions

Do you have questions about AI functionalities for Encodify? We've collected answers to some of the most questions we get right here.
Who can use the AI features for Encodify?

The basic AI features such as 'AI Writing Assistant' and 'AI Summarization Assistant' is available to all Encodify users with access to rich text fields (Writing Assistant) or item comments and proofing (Summarization Assistant). The advanced AI functionality like automated governance assesment, brand consistency checks,  and product information enrichment is requires the specific modules to be included in your contract.

Can we customize the AI Governance check?

Yes. When creating an AI governance check by using the Multimodal AI Assessment Rule, you work with us to make sure that the automation is set up to check data against the specific regulations that are relevant to your niche and use case.

Can you automate the multimodal AI assessment to trigger off of other automation rules?

Yes. The Multimodal AI Assessment can help give you an automatic asset review triggering the modulewhen an asset is created, for instance, which is a good way to ensure that every asset is checked against guidelines or regulatory requirements.

Learn more about how AI is changing retail